Ethical consideration in decision making based on business analytics

Businesses are struggling to achieve a competitive advantage due to a limited awareness of descriptive, predictive, and prescriptive analysis, as well as evidence-based tactics. International Journal of Business Analytics and Decision-making (IJBADM) serves as a distinctive platform for researchers, academics, industry professionals, and policymakers to exchange innovative ideas, research findings, practical insights, and new theories related to business analytics and decision-making.